Performance Load Reference Guide

Miller, G. A. (1955). The Magical Number Seven, Plus or Minus Two. Some Limits on Our Capacity for Processing Information. Retrieved from

Malamed, C. (2011). What is Cognitive load?   Retrieved 2nd of November 2014 2014, from

Malamed, C. (2012). Chunking Information for Instructional Design  Retrieved November 2, 2014, from

Edmonds, A. (1995, Oct 27). The psychology of design. Philadelphia Tribune Retrieved from

Sweller, J. (2010). Cognitive Science. from

Tools, M. (2014). Cognitive Load Theory. 2014, from


Performance Load – Question 2 – Part Three

Online Shopping

Picture 3, is a screenshot of the Topshop website. Online shopping is something that takes away from the kinematic load, people no longer have to go into the shop to try something on and then purchase it, they can browse for hours online without anyone hassling them and get it delivered to their door for very little or to no additional cost. Something that is now being introduced is pick up returns when the postman comes to your door if you are wanting to return an item, no kinematic load what-so-ever.