The Apple iPhone is the perfect example for Aesthetic Usability Effect, not only is has the iPhone been perfectly designed for their consumer target market it is also a practical product. As we can see in the picture above the iPhone is a slim piece of technology with a glass screen and the layout been very neatly designed so it is visually pleasing to the consumer’s eye. Even though most tangible goods can have a down fall with the aesthetic look, the iPhone carried with the glass screen this can also cause it to smash easily a perfect example of design before practical, while this being a major downfall in particular selling points it does not seem to bother customers. Not only can the iPhone be posed as aesthetically pleasing it also links into every other apple product e.g. Laptop, iPad and iPod, together they are all aesthetic toward the designed target market. Along with the good looks and a clean layout on the iPhone home page it is known for being able to allow consumers to personalize their phone whether it be the colour of the background, the ring tone or the way they receive a text the iPhone has been designed so no two iPhones are the same when they have fallen into the customers hands. There are also application shortcuts, with menus are sitting in a grid formation and you are able to group them to your liking meaning things can go into this is another point on with the phone can be personalized to the customers own use. The iPhone also comes with many features other than call and text, a GPS, camera, calculator, weather gadget and many more are feature on the iPhone, even though this is not a aesthetic part of the phone it is something that we don’t need a phone but something consumers may want, therefore adding to the aesthetical value.