Aesthetic Usability Effect Reference Guide

Cramerotti, A. (2009). Aesthetic Journalism : How to Inform Without Infroming. Bristol, GBR: Intellect Ltd.

K&M, S. (2011). Neurologically Sublime: Wired for all the pretty Things. The Design and Usability Experts. from

Fishwick, P. A. (2006). Aesthetic Computing. Cambridge, MA, USA: Mit Press.

Boulton, M. (2005). Aesthetic-Usability Effect  Retrieved May 9, 2012, from

Laura. (2013). The Aesthetic Usability Effect – It’s Design Magic!   Retrieved 2/11/2014, from


Learning Portfolio One – Question 2, Part 2

Range Rover-

One of the worlds most luxury cars, it is rarely that someone does not drive in a city like Perth and when they do one of the most common cars is a Hyundai or Suzuki. Why? Because these cars are cheaper and more economical. If money was not an option would the average person chose to drive a range rover or a Hyundai, you will find most people opt for the Range Rover and why again? Because it is more aesthetically pleasing to the consumer. When researching what a Range Rover has to offer not mentioning anything about engine or the mechanics of it, we have this; “Featuring an imposing Dark Atlas front grille, body coloured front bumper, vent blades and door handles the Range Rover TDV6 HSE has a fresh and contemporary appearance. For more individual style, there’s a wide choice of interior colours and exterior paints, plus a selection of optional striking 20, 21 and 22-inch alloy wheels, with 19 inch 5 Split Spoke wheels as standard. Inside the interior is upholstered with Grained Leather seats, which provide powered seats, heated front seats and driver’s memory, all as standard. The luxury experience is enhanced with a state-of-the-art Meridian* Sound System providing stunning sound quality with 380W.” (Barbagallo, 2014) Although this sounds amazing to drive and own it doesn’t mention anything about the engine the horsepower or how many litre the petrol tank holds then further researching it we find that 3.0 litre diesel engine, which means a lot money every week and the Hyundai promotes “Impressive fuel economyand low COemissions make driving guilt-free”. (Hyundai, 2014). Although the Range Rover is generally more aesthetically please to the individuals eye we then come back to the same argument which is more efficient and because it is aesthetic does it mean it is as good.

Learning Portfolio One – Question 2, Part 1

Apple iPhone-

The Apple iPhone is the perfect example for Aesthetic Usability Effect, not only is has the iPhone been perfectly designed for their consumer target market it is also a practical product. As we can see in the picture above the iPhone is a slim piece of technology with a glass screen and the layout been very neatly designed so it is visually pleasing to the consumer’s eye. Even though most tangible goods can have a down fall with the aesthetic look, the iPhone carried with the glass screen this can also cause it to smash easily a perfect example of design before practical, while this being a major downfall in particular selling points it does not seem to bother customers. Not only can the iPhone be posed as aesthetically pleasing it also links into every other apple product e.g. Laptop, iPad and iPod, together they are all aesthetic toward the designed target market. Along with the good looks and a clean layout on the iPhone home page it is known for being able to allow consumers to personalize their phone whether it be the colour of the background, the ring tone or the way they receive a text the iPhone has been designed so no two iPhones are the same when they have fallen into the customers hands. There are also application shortcuts, with menus are sitting in a grid formation and you are able to group them to your liking meaning things can go into this is another point on with the phone can be personalized to the customers own use. The iPhone also comes with many features other than call and text, a GPS, camera, calculator, weather gadget and many more are feature on the iPhone, even though this is not a aesthetic part of the phone it is something that we don’t need a phone but something consumers may want, therefore adding to the aesthetical value.

Aesthetic Usability Effect (Learning Portfolio 1)

Learning Portfolio 1

The topic of the article was Aesthetic Usability Effect. Aesthetic Usability Effect is an idea that describes that users in aesthetic products perceive more aesthetically pleasing designs are to have higher quality whether they do or not. Consumers are first attracted to the way the product looks before actually finding out how high quality it is, consumers aren’t just attracted to the product but can trust the products as the way the feel when having the product as they can count on the way it looks e.g the product can look expensive or high quality this will then reflect to others about said product. Blogger Mark Boulton states “Look after the design and the usability will look after itself” (Boulton, 2005). I believe that this statement can be taken on by many major companies around the world, in todays modern society it is about looking the best and being the best, when a design is popular amongst consumers it can then be a lot easier to change and better the usability. When arguing against the article if a product is not as aesthetically pleasing as others then it is automatically labelled bad or cheap and presumed that it has low quality, when this necessarily is not the case, when stated before look after the design usability will look after itself there are some cases that usability has to take toll and no matter how hard designers or engineers work the design can simply not make it any more aesthetic pleasing. In saying that findings from the influence of design aesthetics in usability testing: Effects on user performance and perceived usability, “Given the role of aesthetics in product development, there is a need to examine the influences aesthetics have in usability testing. Usability testing is considered to be one of the most important and more widely used methods to evaluate product designs.” (Lewis, 2006).