Consistency – Question 2 – Part 1


ASOS is an online clothing store that is known for carrying multiple brands of clothing; the target market is 17-30 year olds with having promotional days on for university students but also selling more high-end fashion for older buyers. Their logo shown in above picture is bold, stands out, easy to read and stylish with their slogan “discover fashion online”. This comes under aesthetic consistency as it is a recognizable sign and loyal consumers to this brand (like myself) are able to identify it if comes up anywhere whether it be in a magazine on another online store or on a billboard.


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